Opening of the Acqua di Parma boutique in Saint-Tropez

Last week, we had the honor of collaborating with exceptional talents for a very interesting project to celebrate the opening of the new Acqua di Parma boutique in Saint-Tropez.

Wednesday, June 11th, marked the beginning of our adventure with the filming of an institutional video. Under the direction of an experienced director familiar with the Acqua di Parma universe, we staged an iconic car, specially present for the event. This director, having already worked on similar projects for the brand, captured the very essence of elegance and luxury that characterizes Acqua di Parma.

The day of Thursday, June 12th, was punctuated by three key moments, each more memorable than the last. It began with a photo shoot and filming session, still featuring the star car of the event. We organized a special route through the most iconic places in Saint-Tropez, allowing the car to shine under the Mediterranean sun. This route, inspired by a previous event in Paris, offered breathtaking images.

At noon, a lunch brought together about fifteen people, including photo and video influencers. This convivial moment celebrated the collaboration between all the talents present and the brand.

The day ended with a photo shoot led by a photographer who had already worked with the brand. Her expertise and artistic sensitivity captured the magic of the moment. The day concluded with an elegant dinner, providing an additional opportunity for the photographer to shoot.

As executive producers, we coordinated all the talents on-site, ensuring the smooth running of each step of the project. Our production manager accompanied the talents throughout the two days, facilitating their work and ensuring a harmonious atmosphere. Additionally, we helped obtain the necessary permits for filming with the car, ensuring the fluidity and legality of each shot.

Agency: Ooshot

Producer: Anthony Simon

Production Service: La Prod Du Sud

Photos: Claire Jaillard

Videos: Arsedi

Driver: Gianpiero

Location Scout and Fixer: Atlas Vidal de la Blache